The Applied Company was established in Melbourne in 1942 by the Hicks Family to manufacture and supply quality industrial detergents.

Over 64 years of dedication to meeting our customer’s changing needs through developing effective new product technology, supported by teams of industry specialists has enabled the company to grow and prosper as a unique Australian owned business.

Today the company’s core expertise is designing and implementing tailored chemical programs backed by routine on-site technical service support programs. Reliable and cost effective product supply is ensured by our dedicated national customer service support staff in each state, supported by local warehousing and backed up by our two manufacturing plants located in Brisbane & Melbourne.

Our business processes are quality certified to ISO 9000 standards and this performance has been successfully maintained for over 10 years.

Key industries served include food processing, mining, engineering, hospitality, health care, vehicle, rail and aviation maintenance, materials processing, manufacturing and commercial laundering.

In addition to building our reputation in these technical service based markets, Applied has developed a range of industry leading products for the car, truck, boating and handyman sectors, marketed through major consumer and industrial channels under the Chemtech brand.

Applied's future is in its ability to identify and develop distinctive areas of value to customers. We strive to deliver this by training and developing the right people; people who think ahead, challenge conventional wisdom and who are experienced in solving industry’s problems.